Interactive | Productive


Applied Curiosity Lab offers three engaging, interactive workshops: Applied Curiosity, Good Thinking Decision Framework and Critical Thinking. 

All workshops are optimized for leadership teams ready to find new ways to capture insights, challenge assumptions, and make better decisions.

In-person and virtual options.

Applied Curiosity

For Insights & Influence

Teams will journey through Applied Curiosity Lab’s (ACL) interactive, thought-provoking case study with curiosity as their guide.

Learning Objectives

  • Discover your own Curiosity Archetypes and how to use them
  • Differentiate between free-range and Applied Curiosity
  • Ask the Most Valuable Questions (MVQs) to reveal insights, spark interest, and close deals
  • Know when more curiosity is beneficial and when it’s not
  • Make more informed and better decisions
  • Take steps toward creating a durable Culture of Curiosity

Critical Thinking

The PIQPACC Framework

Teams will use ACL’s critical thinking PIQPACC framework, while engaging in an interactive case study to improve thinking and make wiser decisions.

Learning Objectives

  • Differentiate between critical, strategic, and creative thinking
  • Ask the essential critical thinking questions to unearth insights
  • Assess the information for RRV: reliability, relevance, validity
  • Identify and avoid thinking and judgment errors
  • Ask Most Valuable Questions (MVQs)
  • Communicate with clarity

Ask about our Good Thinking Decision Framework (GTDF™) Workshop + coaching session.


Sales & Marketing

Even the most reliable sales and marketing programs leave many personal and market insights undiscovered. Distracting information and the pace of change means that teams are rarely given time to think about their thinking. Applied Curiosity & critical thinking tools will make your team more self and customer-aware, more influential, more intellectually agile, and ready to capture otherwise hidden and meaningful market insights.


Finance & Investing

Unlocking potential requires bridging the gap between what you know and what you need to discover about your market and yourself.  Our workshops will shine a light on misleading biases, logical fallacies, and unexamined assumptions through practical tools and strategies that can drive your business forward.



Is your talent trained, encouraged, and inspired to ask the best questions? Are they prepared to extract and share useful insights? We’ll help you create a vibrant Culture of Curiosity where inquiry and questions are celebrated. Creative insights will flow freely and influence will soar.


Analytical & Technical

No matter how analytical or technical you are, we all lack an operating manual for our brains. This has profound implications and consequences for the effectiveness of our decisions. As you continue to improve upon algorithms and prescriptive models for making decisions, we’ll give you the Good Thinking tools to unlock an operating manual for your brain and avoid judgment and decision errors that negatively impact algorithm decisions.