ACLR 008: How to Use Curiosity to Create the Ultimate Retail Experience with Bodega’s Oliver Mak
Fashion mavens and sneakerheads, you don’t want to miss this.
What is the future of fashion? Is retail dead? How can you look at old concepts in new ways? Can you curate incredible experiences?
How can you build a wildly successful store with no marketing, no signage, and no clear entry?
This week we peek behind the fourth wall and inside Bodega, one of the most curiosity-driven and innovative stores, with Oliver Mak.
Who is Oliver Mak?
One of the three co-founders of Bodega, arguably the best secret store in the world
Aka award-winning DJ Gucci Vuitton
Fashion designer, product developer, award-winning art curator
Founder and director of Fourth Wall Project (3000 SF art gallery in Boston and winner of Best Gallery from Boston Magazine, 2010)
Named to Hypebeast 100 (2015 & 2016), Hong Kong’s Size Magazine Global Opinion Leaders (2008), Boston Music Awards Best DJ nomination (2008)
What will you learn?
How to identify trends
How to build a strong brand with a crisp customer avatar
How to find the original Bodega (it’s not as easy as having the address)…and how to find the new store
The role of curiosity, collaboration, and adventure in creating a lasting and iconic store experience
Curious questions.
How can retailers survive and what’s next for the tumultuous world of retail?
How would you describe a loft party…and how can one get an invite?
Am I too old for the clubs? (Okay, that one was satisfying my own curiosity, but maybe yours too?)
Where do you go for inspiration and ideas?
Links and resources:
Thanks for Listening!
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Join the Tribe of the Curious.
Special thanks to Oliver for joining me this week. Until next time!