Posts Tagged ‘brand’
Dumpster Dive Your Life to Connect
Once upon a not-too-long-ago time, I was an impostor in a focus group. Wildly impressive people gathered in Los Angeles for what seemed like the purpose of giving others (okay, me) an inferiority complex. Really they were there, like me, for a focus group to test their media meddle.
One serious, ex-military general was preparing to present a multi-billion dollar project to the Pentagon the next month. A brilliant, German scientist was testing her TED talk about her discovery of a whole new way of looking at cancer. A best-selling author was prepping for a sit-down with Oprah, and another clever entrepreneur was practicing for a Today Show segment. And then there was
Start With What You’re Not
Today, while out walking, I was non-intentionally challenged by a darling seven and a half-year old boy to drink from the trough of my own advice to start with what you’re not.
While walking with his mom, the little urchin stopped me and asked a common and simple question:
“Are you cat person or a dog person?”
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