ACLR 009: How You Can Get Anyone to Do Anything with Persuasion Expert Brian Ahearn

Since the vast majority of what we say and do involves some attempt to influence, persuade, entice, arouse, sell, cajole, or convince, it’s critically important that we know how to do it well. Brian Ahearn reveals the art and science of effective and ethical persuasion principles. Are you shouting and posting and wondering why others just don’t get it? Do you ever try to convince anyone of anything? Tune it to learn exactly how you can do this more effectively.

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Dumpster Dive Your Life to Connect

Once upon a not-too-long-ago time, I was an impostor in a focus group. Wildly impressive people gathered in Los Angeles for what seemed like the purpose of giving others (okay, me) an inferiority complex. Really they were there, like me, for a focus group to test their media meddle.
One serious, ex-military general was preparing to present a multi-billion dollar project to the Pentagon the next month. A brilliant, German scientist was testing her TED talk about her discovery of a whole new way of looking at cancer. A best-selling author was prepping for a sit-down with Oprah, and another clever entrepreneur was practicing for a Today Show segment. And then there was

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Start With What You’re Not

Today, while out walking, I was non-intentionally challenged by a darling seven and a half-year old boy to drink from the trough of my own advice to start with what you’re not.

While walking with his mom, the little urchin stopped me and asked a common and simple question:

“Are you cat person or a dog person?”

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What I Learned From The World of Weed

Recently I interviewed a famous glass artist. Technically he is a famous functional glass artist. To be clearer still, the functional part is that the incredible art that he creates functions as a pipe —for smoking.

Although I would never suggest that these pipes are for smoking anything but legal herbs, truth be told, as part of a project that I’m working on

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The Benefits of a Leaping Life

Thankfully, I have done a lot of stupid things in my life so leaping away from a 20-year and highly successful real estate career to get out on thin ice, test my hypotheses, and re-discover my inner “creator” is not the dumbest thing I have ever done. Some days I wonder. Most days I toast myself with a delicious adult beverage and thank my good fortune that I was brave enough and able to take that leap.

Let’s face it, no matter how much we

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5 Words That Will Make Your Sales Suck

I really don’t get excited about accounting & finance, but today was amazing because I thought someone had paid-it-forward on my bank statement. I was mentally halfway packed for a fabulous vacation when something annoying caught my attention. Digging up my prior months’ financial statements made it clear that my windfall was a mistake—a mistake that resulted from an earlier mistake made by the bank that I had spent hours correcting the month before…and the month before that.

I called my financial person. She knows me. I explained the situation and she said that she would “try again” (up-spoken) to fix it. Was it a question that she would even try? I told her not to bother since I would be happy to “keep the change” as long as it was legal and she and her company didn’t mind.

She chuckled and then she said the magic words

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Food For Thought: What Cannibals Teach Us About Sales

Plenty of friends in our animal kingdom eat their family members. Some cannibalism is ritualistic, strategic and customary like the black widow, praying mantis, and scorpion. Other cannibalism is opportunist, unexpected and occasional like some fish, birds, hamsters, bats, seals, otters, chimpanzees, and lions and tigers and bears. Oh my.

Sand tiger sharks are unique in their cannibalistic ritual in that they are the only species that starts the ritual in their mother-shark’s uterus. Sand tiger shark embryos develop sharp teeth and a mighty hunger…for their lesser embryotic siblings. The competition for survival starts before birth and it is fierce. By the time the mother sand tiger shark gives birth from both of her two uteruses, only the two strongest shark-pups emerge.

We all unwillingly practice small amounts of self-cannibalism every time our body consumes dead cells from our tongue and cheeks. Nail biting self-cannibals must find themselves’ even more irresistibly delicious.

Corporate or market cannibalism occurs when a new product or service consumes the sales and demand of an existing product or service. When you engage in cannibalism as a planned and ritualistic practice, it can be

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Why We Love This New Sales Magic (and why you should too)

Access to information has created an amazing magical opportunity for success in sales and you’re invited to the magical mystery tour.

But before we whip out our wands, and pull the same old rabbits out of our hats, we have to understand that the old tricks no longer work.

It’s an illusion to think that selling is the same as it ever was…

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Avoid Giving Your Influence the Finger

Remember thinking: I sure hope you don’t call me. It’s fine if you text or email because I can deal with that. Talking requires a quick thinking skill that is…quaint, old-school, and frankly I haven’t had enough coffee to remember how to do it effectively. You’re busy. I’m busy. I <3 click-communication, so can't we just work our magic through finger clicks instead of moving lips? Plus, the NSA is listening but they won't really know what we really mean if we're not really talking. And DILLIGAS that they'll be SOL and full of FUD? BTW, NSA, DBEYR and RBTL. Put me on The List. IDY.

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